LOGO'S

THE IDEA

Basic concept 

Every logo starts with an idea. Together we discuss an idea and a direction the logo should take. By showing examples and ideas, I can make some concepts, Afterwards we discussed which one is preferred to elaborate further on.

ELABORATEING ON THE SHAPE

Basic concept

After processing the feedback, work continues on the logo. We are also looking at how the logo can look like. These are still rough versions and will still be without color. The idea of ​​this is to see if the logo also works as a silhouette.

COLOR

Concept

Now that the basic logo is finished, we can look at the color. The color should come out well. Together we look at what the best color is and how we are going to apply this in the logo. Color is an important application to the logo because it conveys a certain feeling.

ADDING THE COLOR

Concept

Now that the color has been chosen, we will see how it can best be applied in the logo and what is most pleasant to look at. Too much different colors should not be used in a logo, otherwise it will be too busy for your eyes. However, there are sometimes exceptions to this.

RESENTATION

Basic finished logo

Now that the basic logo is finished, we can look at how we are going to preview it. In this case, the logo and the text are separate from each other and are not a whole. We look at how we can make the logo and the text a beautiful whole.

REVERSE

Basic finished logo

The logo now works well with a light background. But what if the background is dark? This is why a reverse version is needed. By means of a reverse version, there is no problem if the logo is behind a dark background.

STYLEBOOK

Extra

A style book is the personality of your logo and your company. A style book is used to keep track of everything about the logo. It states when you should use which logo and why. It also contains the color codes of the logo. This makes it easy to create a website, for example.

ARTBOOK

Extra

An artbook is used to advertise and show your new logo to the world and immediately make clear what your company is about and what it does. If you are a clothing designer, the logo will be on clothing. If you sell telephones, your logo will be placed on a telephone. These are not physical objects and will only be digital in a photograph. You can post this art book on your social media and use it for marketing.